Having the right kind of website design is key for hooking your readers and/or your customers, and both content creators and every website design company are embracing modern ways to design websites to entice viewers. Every year comes with great new ideas for web designs created by your favorite web design company, and 2018 is no exception.

Brutalism

Brutalism is defined as designers doing what they want to do, as opposed to what they’re supposed to do, and this trend has been reaching mainstream status. A sub-type of brutalism is maximalism, which involves throwing all sorts of content at readers. Although this can cause seizures or visual overload, which leads into the next trend.

Accessibility

Diversity is becoming a big deal, as it should be. Humans are diverse, and design should reflect this. This means that more websites are including non-standard options in their gender drop-down menus or even just including an “Other” option as opposed to “prefer not to say”. Programs are also being built to accept the diversity of last names that can include “special characters” such as spaces, apostrophes or hyphens.

Oblique and organic shapes

Website design is moving beyond cards and sharp shapes and towards more natural shapes. Sites like Twitter have pioneered this, using rounded corners in their site design, but other sites are taking up the theme, using bright but natural colors, rounded shapes and varying angles

Unusual scrolling rates

Designers have been finding ways to play with scrolling rate to make their websites unique. Anna Eshwood’s site has photos that scroll up faster than the user’s scrolling rate, changing the standard for animations.

Transitions

Navigating from page to page is an essential part of website usage, but even that has been turned upside down. Many websites are using non-traditional methods of presenting the change from page to page, such as 3drops’ website.

Emphasis on illustrations

Illustrations and photography have always been a key part of web design, but lately, they’ve been becoming the focal point. As internet speeds increase, image loading is less of a problem, and designers are free to point focus towards the artwork on their website.

Broken grid layouts

Broken grid layouts allow images to float over text in a new way, without constraining designers. This can create a beautiful, unique effect.

Emphasis on serif fonts

Serif fonts were important in the early days of the web when fancy fonts couldn’t be displayed as well, but they’re undergoing a renaissance. The sophistication of serif fonts brings a polish to websites in 2018.

Navigation menus

Fixed menus have been popular in web design, but lately, floating menus have been taking their place in many UIs. Floating navigation menus can play with the design of the website, taking the juxtaposition of designs to a new level.

Variable fonts

Variable fonts are a project developed by Apple, Google, Microsoft and Adobe that allows one font file to behave like many different fonts and have varying appearances, without needing multiple fonts!

So these were some of the trends you need to follow in the year. Trends that ensure success, provided you use them as per your business niche.