In this desperately competitive market, there is an introduction of new strategies every other day to succeed in the corporate world. All the concerned firms are engaged in discovering some or the other way to make a mark around the globe. There are several vital functions that a business company performs in order to outperform the contemporaries, but the lead generation call centre services are the first to be enforced. This is because any deal starts with a development of consumer interest in the products leading to a hike in the customer acquisition rate. Besides being the foremost, these services require the maximum efforts. This accounts for the variety of customers and the difference in their intellectual levels, backgrounds, availability time and other factors, that convincing them is such a taxing job.
What is a lead?
To start with, let’s explore the basic interpretation of a lead. An entity that hints being inclined towards your company’s products and services can be perceived as a lead. For instance, unlike the random invitations, you investigate the interest of a customer with whom you had an indirect conversation in the past. Suppose you launched an online feedback form to discover the expected changes in your existing technical services. Now you receive a response from an IT firm suggesting how it can be of help to you. Here, despite making a call out of the blue to join hands with you, the vendor contacts you through its lead generation call centre with the aim of aiding your services.
Types of leads
The contacts of the prospects who intend to purchase your products can be classified in two ways:
- Sales lead
This type of leads is generally divided on the basis of demographic standards such as age, income, gender and other factors. These leads are further sold to different promoters and are tracked over the phone by the sales force. Some of the sales leads are- Insurance companies, finance industries and mortgage firms.
- Marketing lead
These are the brand-oriented leads generated for specific advertising. Contradictory to the sales leads, the marketing ones are not resold.
What is a lead generation call centre service?
A lead generation call centre service aims at communicating with the customers and advertising the products. Any kind of trade solutions known to mankind begins with drawing the customer attention and engaging their interest towards the product being sold. Now the most widely used method to perform this operation is through phone call initiations. Call centres are set up in the organizations with a view to contact the prospects and promote the existing offers on the products and services. The lead generation call centre reps use effective methods to pitch the buyers by attracting them and persuading them to purchase the items. In this way, the count of potential prospects/customers and hence the overall profit of the company maximizes.
Types of lead generation
Based on the nature of the clients and vendors in a business, the lead generation is divided into the following two types:
- B2B lead generation
In this, the two ‘Bs’ represent businesses, i.e. both the ends of a trade involves companies that require an expansion of their outreach. Business-to-business lead generation call centre support is extended in the direction of improving relations with the partners by maintaining mutual transparency.
- B2C lead generation
In the business-to-customer lead generation, the customers are normal people. In this type of services, there is no need for the maintenance of personal relationships between the two parties as the sales are completely instinct-oriented.
On the basis of the direction of calls, messages and other modes of interacting with the clients, lead generation is categories as follows:
- Outbound lead generation: call initiation, email automation, prospecting tools
- Inbound lead generation: responding to queries and providing additional information
- Through online portals and social media: website blog/ content, Facebook, Twitter, LinkedIn and other networking sites, webinars and PPC
- Through events and campaigns: trade shows, seminars and conferences
- By branding and advertising: sponsorships
- Using referrals: word of mouth, technological collaborations, delivery partners
What comes after lead generation?
The procedure of converting the prospects doesn’t end here. Once the customers are convinced to involve in the deals with you, they are followed-up. Their contact information is utilized to be in touch with them. This is done to maintain a strong relationship with them and retain them for a longer time. After lead generation call centre services, the organizations move on to other functions such as appointment scheduling, inquiry handling, providing product information, third-party verification and other relevant services. So, the bottom line is that none of the business operations can be fulfilled without an effective implementation of lead generation services in the beginning.