One of the most frequently asked questions by business owners is “What the major benefits of trademark registration?” Well, the answer is – registering a trademark provides a mark owner with several benefits. If you own an established business, the marketing of your services and products is one of the crucial aspects of your business. But do you know, how can you protect what actually makes your brand different from your competitors? A trademark is an effective way to safeguards your brand and promotes the reputation and growth of your business. However, a registered trademark is an important asset to your business. Without a registered trademark, your brand is vulnerable to question or worse, registration by another.
If you want to protect your brand and reap all the benefits of a registered trademark, experts recommend hiring an experienced trademark attorney in your area.
Every business owner wants their brand to stand out from the competitors. According to the trademark law, if any business owner intends to commercially market his or her products or services, a trademark is mandatory. Having a registered trademark can help in the protection of the unique aspects of the business such as logo, brand identity and as a result can increase the brand value.
Protecting what can make your brand unique and provides your business with a competitive edge in the competitive industry.
PROTECTS YOUR BRAND NATION-WIDE
Any feature or amalgam of several features that can differentiate your brand from your competitors can be registered as a trademark. By registering your trademark, these features can be protected nationwide. Having an international trademark can be pretty beneficial for any future international trademark applications. In case if you think about expanding your business in the international market, as an owner, these applications can be simpler and take less time.
EXCLUSIVE SET OF RIGHTS
Registering a trademark gives the business owners the set of all rights to exclusive utilization of the mark in respect of the business products and services covered by it. One of the best things about a registered trademark is the powerful remedies against any kind of unauthorized use by anyone. Without a registered trademark, protection of your brand from any type of unauthorized use and infringement can be a costly and ineffective use of the resources.
PREVENT COMPETITORS FROM REGISTERING AN IDENTICAL TRADEMARK
The sooner you will register your trademark, the better your business will be protected. According to the trademark law, any business owner or your competitor, cannot register a trademark identical to your registered trademark. You can even license the use of a registered trademark. Although, it’s harder to license an unregistered trademark.
THE BOTTOM LINE
Applying for a trademark can be a complex and time-consuming process. However, the assistance of an experienced trademark attorney can make the entire process easy and quick.