Quite often I come across many folks and entities who portray themselves as personal branding experts as well as consultants but in the real sense they lack the credibility and skillset that qualifies them to been seen as proficient in the niche. When searching for coaches, you will find a good number of people on Linkedin and social network platforms alike claiming to fit in.
Look before you leap and play you game a little longer as most of those people only operate a robust personal social media network or account which for the most part, they use shady practices to boost viewership. Or better still, you can call that black hat. It always backfires and when it does, the outcome isn’t something to reckon with. A penny for my thought, building a successful personal brand takes a lot of hard work, perseverance and consistency in publishing engaging contents.
All in all to be called a personal branding expert, you have to build credibility and authority and get people to know you for who you are. You have to help people build their brands. You have to help people succeed. That that is how you build credibility. And in the event that somebody is going to get you hired, they will check your track of earning success for other brands. While building your skills, you have to work for other people for free for a start.
There is also a prerequisite for being in the positions to grow other people’s brand, the basic skills. For that you have to use yourself as case study by first building your own brand- building a success personal brand for yourself. This way, you have something to convince people that you are in the position to help grow their brands. And if you are going to get a coach or consult a person who claims they are personal branding expert, this is your yardstick for measuring their level of credibility.
I see no reason to work with a branding expert or a self-acclaimed branding expert who doesn’t own a brand. How can they help you if they can’t help themselves. So if you are aspiring to be an expert, it starts with you owning a brand and managing it using conventional practices and applying some level of creativity to make the brand successful. Find out what you know how to do best and learn a lot more about it to be become really grounded. Engage in the consistent practice of creating contents and make certain that you are sending some worthy messages across via you contents. Look for for the right demographic that will show interest in your work and continue to target them.
Help others achieve great outcomes. One thing that sustains the business relationship between a personal branding expert and a client is helping them reach their goals. You can only become credentialed enough to be called an expert if you can bring your skills into play to achieve results for others. When you are able to do that, you will have something to show to people as a proof that you are who you say you are. By helping others to build their brand, you are actually help yourself because you are left with results you can showcase to proof your expertise.