Good advertisement content is the backbone of a successful promotion and marketing campaign. But before we get into that, let me clear the doubt that some of you have. No, advertising is not equal to marketing. The former is just a part of the latter. Marketing is a way wider concept that includes much more like SEO, public relations, Email and SMS communications and what not.
A powerful advertisement can show your target audience about the products and services of your niche all the while telling them why you should be their choice. But what can you do to make a strong and impactful advertising campaign?
Advertising firms in San Diego tell us some tips to make an advertising that stays on the mind of your audience
Make Your USP The Focus
Your ad can be as informative as possible but if it isn’t focusing on your USP, it can’t give your audience a reason to choose you instead of your competition. In other words, you’ll be waiting for an ROI that won’t come. Pick up any successful brand and you’ll see each of their ads includes what they provide and no one else does to customers. Show what value you’re giving to the customers in the simplest ways. The more complex it is, the less it’s bound to work.
Understand The Value Of Emotions
When you make an advertisement, there are always chances of it not being successful. Sometimes it brings you great business, sometimes not. But what makes an advertisement great is the effect it has on the audience. An ad has a long-lasting impact only if it resonates with and raises emotions in your audience. It should be the aim of every ad to appeal to the emotions of your audience. Not only will this encourage your audience to take action but also brings your brand some durable recognition. A great example is TV2 Denmark’s “All That We Share”.
Excitement Is The Key
An ad that fills the audience with excitement inspires them, is an ad well-written and created. Adrenaline rush for your audience is the fuel for your growth. Nike’s “Da Da Ding” Ad is a classic example of that: The perfect use of music in sync with the visuals to serve thrill and motivation to their audience. Apple is another example. Their ads are known for targetting a particular section of the audience and focusing on making that particular section excited to use your product. They are a master when it comes to advertising. Their “how to shoot on Iphone” ad campaign is just one of the several examples of their artful advertising.
A promising Ad is important but standing true to those promises is what makes your campaign successful. Domino’s and its 30 minute or free delivery is an advertising tactic that we can all look up to when it comes to fulfilling promises. Make advertising a way of storytelling to your audience, a story that shows promising value to them and success to your business.