Why Using An Email Verifier Is Important For Your Email Marketing

Nowadays, you can find a lot of ways to advertise a product or a service. One of the best strategies is to send email marketing campaigns. But before you do that, it’s essential to use an email verifier to clean your email list. This helps you achieve the results you’re looking for and preserves a good sending reputation.

One of the most common reasons people use email to market their products is that it’s affordable. In addition to that, you can easily reach the bigger market within a few clicks from the main email server of your company. That is why many people are using this kind of marketing method. However, there is one thing that you need to know about this tactic. You need to use an email verifier to make sure your email database is accurate. Or else, you will get nothing from your email marketing campaigns.

Using an email verifier can make a real difference in your email marketing reports.Ha ving a messy email list sets you up for failure, as bad leads affect your sending reputation and email deliverability. Invalid email addresses, spam traps, toxic domains, duplicates and abuse emails are all risky to keep in your database. A good email verifier will filter them out, leaving your list clean and safe to use.

What does an email verifier do?

It makes sure that all the email addresses you’ve collected are valid and don’t pose any risk to your sending reputation. If there are any invalid ones,the email verifier removes them. The main mission of this service is to ensure you can reach yourtarget customers. This way, you will increase the chance of marketing your products because your advertising email reaches real people. Can you imagine if having a lot of invalid addresses in your list and sending your emails to them? That is not beneficial to your product and your company.

Using an email verifier is easy

Would you like to verify your emails in bulk? Or in real time? An email verifier offers you the possibility to do both. You may have an email list of a few thousand leads that you need cleaned. No problem: you upload your file on the platform and the email verifier does its job.

If you want to make sure you’re collecting valid email addresses in the first place, you can install an email verification API on your website, to check emails in real time. The API is a piece of software that verifies email addresses at the point of registration. It keeps your email list clean and safeguards your sending reputation.


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